Academic Case Study

Venmo Payment Redesign

Redesign of the payment experience to provide users with the ability to streamline their recurring payments.

Role:

Product Designer

Timeline:

3 Months

Academic Case Study

Venmo Payment Redesign

Redesign of the payment experience to provide users with the ability to streamline their recurring payments.

Role:

Product Designer

Timeline:

3 Months

CONTEXT

Streamlining the recurring payment process

Venmo is a peer-to-peer digital wallet mobile payment application that allows users to send and request money. Venmo aims to make transactions between friends easy and convenient. However, Venmo users lack the convenience to create recurring payments which leads to friction when trying to stay on track of monthly expenses.


I redesigned the payment experience by creating a way for users to streamline their recurring payment process.


Note: I do not work for, nor am I affiliated with Venmo. I completed this case study as a personal project to demonstrate my product design skills.

CONTEXT

Streamlining the recurring payment process

Venmo is a peer-to-peer digital wallet mobile payment application that allows users to send and request money. Venmo aims to make transactions between friends easy and convenient. However, Venmo users lack the convenience to create recurring payments which leads to friction when trying to stay on track of monthly expenses.


I redesigned the payment experience by creating a way for users to streamline their recurring payment process.


Note: I do not work for, nor am I affiliated with Venmo. I completed this case study as a personal project to demonstrate my product design skills.

CONTEXT

Streamlining the recurring payment process

Venmo is a peer-to-peer digital wallet mobile payment application that allows users to send and request money. Venmo aims to make transactions between friends easy and convenient. However, Venmo users lack the convenience to create recurring payments which leads to friction when trying to stay on track of monthly expenses.


I redesigned the payment experience by creating a way for users to streamline their recurring payment process.


Note: I do not work for, nor am I affiliated with Venmo. I completed this case study as a personal project to demonstrate my product design skills.

CONTEXT

Streamlining the recurring payment process

Venmo is a peer-to-peer digital wallet mobile payment application that allows users to send and request money. Venmo aims to make transactions between friends easy and convenient. However, Venmo users lack the convenience to create recurring payments which leads to friction when trying to stay on track of monthly expenses.


I redesigned the payment experience by creating a way for users to streamline their recurring payment process.


Note: I do not work for, nor am I affiliated with Venmo. I completed this case study as a personal project to demonstrate my product design skills.

Academic Case Study

Venmo Payment Redesign

Redesign of the payment experience to provide users with the ability to streamline their recurring payments.

Role: Product Designer

Timeline: 3 Months

Academic Case Study

Venmo Payment Redesign

Redesign of the payment experience to provide users with the ability to streamline their recurring payments.

Role: Product Designer

Timeline: 3 Months

Academic Case Study

Venmo Payment Redesign

Redesign of the payment experience to provide users with the ability to streamline their recurring payments.

Role:

Product Designer

Timeline:

3 Months

Academic Case Study

Venmo Payment Redesign

Redesign of the payment experience to provide users with the ability to streamline their recurring payments.

Role:

Product Designer

Timeline:

3 Months

PROBLEM

People are inconvenienced because they don’t have the option to make recurring payments

When people use Venmo for recurring payments, they often find themselves on a treasure hunt searching through a sea of their past recurring payment transactions. Venmo strives to create fast and easy transactions between users where money enhances friendships rather than complicating them, however, when people are inconvenienced this leads to frustration and complicates the payment process overall.

Managing payments is a fragmented process

People don’t like having to go through their past transactions to see how much they need to pay or request someone. In the current experience, when a Venmo user wants to make or request a recurring payment, they have to go back to their past transactions to see how much they need to pay or request or they must remember the exact number.

PROBLEM

People are inconvenienced because they don’t have the option to make recurring payments

When people use Venmo for recurring payments, they often find themselves on a treasure hunt searching through a sea of their past recurring payment transactions. Venmo strives to create fast and easy transactions between users where money enhances friendships rather than complicating them, however, when people are inconvenienced this leads to frustration and complicates the payment process overall.

Managing payments is a fragmented process

People don’t like having to go through their past transactions to see how much they need to pay or request someone. In the current experience, when a Venmo user wants to make or request a recurring payment, they have to go back to their past transactions to see how much they need to pay or request or they must remember the exact number.

PROBLEM

People are inconvenienced because they don’t have the option to make recurring payments

When people use Venmo for recurring payments, they often find themselves on a treasure hunt searching through a sea of their past recurring payment transactions. Venmo strives to create fast and easy transactions between users where money enhances friendships rather than complicating them, however, when people are inconvenienced this leads to frustration and complicates the payment process overall.

Managing payments is a fragmented process

People don’t like having to go through their past transactions to see how much they need to pay or request someone. In the current experience, when a Venmo user wants to make or request a recurring payment, they have to go back to their past transactions to see how much they need to pay or request or they must remember the exact number.

PROBLEM

People are inconvenienced because they don’t have the option to make recurring payments

When people use Venmo for recurring payments, they often find themselves on a treasure hunt searching through a sea of their past recurring payment transactions. Venmo strives to create fast and easy transactions between users where money enhances friendships rather than complicating them, however, when people are inconvenienced this leads to frustration and complicates the payment process overall.

Managing payments is a fragmented process

People don’t like having to go through their past transactions to see how much they need to pay or request someone. In the current experience, when a Venmo user wants to make or request a recurring payment, they have to go back to their past transactions to see how much they need to pay or request or they must remember the exact number.

RESEARCH

Identifying the frustrations and challenges that people face when making recurring payments on Venmo

I interviewed people who currently use Venmo to make recurring payments so that I could better understand their frustrations with their process. Through qualitative research, I was able to better assess the problems that plague users when making recurring payments.

PAIN POINTS

  1. Lack of flexibility:

    Users have to request or pay a recurring payment by a certain due date once a month. Without an easy recurring payment process, users are frustrated they may not receive their money in time, or may miss a payment deadline.

  1. Lack of discoverability:

    People found a lack of labeling and confusing iconography in the Venmo app, making it difficult for users to find their notifications and requests, which were either hidden or inaccessible.

  1. Fragmentation of information:

    Users have no unified way of viewing their recurring payments, they have to dig through a sea of their past transactions to see how much they need to pay or request a person for a recurring payment.

RESEARCH

Identifying the frustrations and challenges that people face when making recurring payments on Venmo

I interviewed people who currently use Venmo to make recurring payments so that I could better understand their frustrations with their process. Through qualitative research, I was able to better assess the problems that plague users when making recurring payments.

PAIN POINTS

  1. Lack of flexibility:

    Users have to request or pay a recurring payment by a certain due date once a month. Without an easy recurring payment process, users are frustrated they may not receive their money in time, or may miss a payment deadline.

  1. Lack of discoverability:

    People found a lack of labeling and confusing iconography in the Venmo app, making it difficult for users to find their notifications and requests, which were either hidden or inaccessible.

  1. Fragmentation of information:

    Users have no unified way of viewing their recurring payments, they have to dig through a sea of their past transactions to see how much they need to pay or request a person for a recurring payment.

RESEARCH

Identifying the frustrations and challenges that people face when making recurring payments on Venmo

I interviewed people who currently use Venmo to make recurring payments so that I could better understand their frustrations with their process. Through qualitative research, I was able to better assess the problems that plague users when making recurring payments.

PAIN POINTS

  1. Lack of flexibility:

    Users have to request or pay a recurring payment by a certain due date once a month. Without an easy recurring payment process, users are frustrated they may not receive their money in time, or may miss a payment deadline.

  1. Lack of discoverability:

    People found a lack of labeling and confusing iconography in the Venmo app, making it difficult for users to find their notifications and requests, which were either hidden or inaccessible.

  1. Fragmentation of information:

    Users have no unified way of viewing their recurring payments, they have to dig through a sea of their past transactions to see how much they need to pay or request a person for a recurring payment.

RESEARCH

Identifying the frustrations and challenges that people face when making recurring payments on Venmo

I interviewed people who currently use Venmo to make recurring payments so that I could better understand their frustrations with their process. Through qualitative research, I was able to better assess the problems that plague users when making recurring payments.

PAIN POINTS

  1. Lack of flexibility:

    Users have to request or pay a recurring payment by a certain due date once a month. Without an easy recurring payment process, users are frustrated they may not receive their money in time, or may miss a payment deadline.

  1. Lack of discoverability:

    People found a lack of labeling and confusing iconography in the Venmo app, making it difficult for users to find their notifications and requests, which were either hidden or inaccessible.

  1. Fragmentation of information:

    Users have no unified way of viewing their recurring payments, they have to dig through a sea of their past transactions to see how much they need to pay or request a person for a recurring payment.

DESIGN GOAL

Increase convenience by streamlining the recurring payment process

By making recurring payments convenient, people will be able to enhance and keep their relationships through paying punctually. People won’t have to waste time digging through their past transactions to find out how much they need to pay for their monthly expenses. Furthermore, relationships won’t be strained over money issues.


By providing convenience, we will save the users’ time so they can send more recurring payments to other users. Venmo users will be provided with the resources and convenience needed to manage their recurring payments. This will increase our user engagement, user retention metrics, and increase our potential in the competition.

SUPPORTING DESIGN GOALS

  1. Reduce friction:

    By reducing friction we will save the time of users when they make recurring payments. The problem of time wasted searching though past transactions is an issue that should be resolved in making Venmo more convenient for recurring payments.

  1. Consolidate:

    With unified payment management, Venmo users will be provided with the resources and convenience needed to manage their payments. Currently there is no way to manage payments.

  1. Discoverability:

    By increasing the discoverability of notifications and navigation, we will increase Venmo’s user retention.

DESIGN GOAL

Increase convenience by streamlining the recurring payment process

By making recurring payments convenient, people will be able to enhance and keep their relationships through paying punctually. People won’t have to waste time digging through their past transactions to find out how much they need to pay for their monthly expenses. Furthermore, relationships won’t be strained over money issues.


By providing convenience, we will save the users’ time so they can send more recurring payments to other users. Venmo users will be provided with the resources and convenience needed to manage their recurring payments. This will increase our user engagement, user retention metrics, and increase our potential in the competition.

SUPPORTING DESIGN GOALS

  1. Reduce friction:

    By reducing friction we will save the time of users when they make recurring payments. The problem of time wasted searching though past transactions is an issue that should be resolved in making Venmo more convenient for recurring payments.

  1. Consolidate:

    With unified payment management, Venmo users will be provided with the resources and convenience needed to manage their payments. Currently there is no way to manage payments.

  1. Discoverability:

    By increasing the discoverability of notifications and navigation, we will increase Venmo’s user retention.

DESIGN GOAL

Increase convenience by streamlining the recurring payment process

By making recurring payments convenient, people will be able to enhance and keep their relationships through paying punctually. People won’t have to waste time digging through their past transactions to find out how much they need to pay for their monthly expenses. Furthermore, relationships won’t be strained over money issues.


By providing convenience, we will save the users’ time so they can send more recurring payments to other users. Venmo users will be provided with the resources and convenience needed to manage their recurring payments. This will increase our user engagement, user retention metrics, and increase our potential in the competition.

SUPPORTING DESIGN GOALS

  1. Reduce friction:

    By reducing friction we will save the time of users when they make recurring payments. The problem of time wasted searching though past transactions is an issue that should be resolved in making Venmo more convenient for recurring payments.

  1. Consolidate:

    With unified payment management, Venmo users will be provided with the resources and convenience needed to manage their payments. Currently there is no way to manage payments.

  1. Discoverability:

    By increasing the discoverability of notifications and navigation, we will increase Venmo’s user retention.

DESIGN GOAL

Increase convenience by streamlining the recurring payment process

By making recurring payments convenient, people will be able to enhance and keep their relationships through paying punctually. People won’t have to waste time digging through their past transactions to find out how much they need to pay for their monthly expenses. Furthermore, relationships won’t be strained over money issues.


By providing convenience, we will save the users’ time so they can send more recurring payments to other users. Venmo users will be provided with the resources and convenience needed to manage their recurring payments. This will increase our user engagement, user retention metrics, and increase our potential in the competition.

SUPPORTING DESIGN GOALS

  1. Reduce friction:

    By reducing friction we will save the time of users when they make recurring payments. The problem of time wasted searching though past transactions is an issue that should be resolved in making Venmo more convenient for recurring payments.

  1. Consolidate:

    With unified payment management, Venmo users will be provided with the resources and convenience needed to manage their payments. Currently there is no way to manage payments.

  1. Discoverability:

    By increasing the discoverability of notifications and navigation, we will increase Venmo’s user retention.

IDEATION

How might we make recurring payments fast and simple?

Convenience was my main guide during ideation. I explored many different designs that would provide users with convenience while sticking to my design goals. Through various rounds of ideation, I was able to narrow down the designs that would provide users with the utmost convenience for their recurring payment processes.

IDEATION

How might we make recurring payments fast and simple?

Convenience was my main guide during ideation. I explored many different designs that would provide users with convenience while sticking to my design goals. Through various rounds of ideation, I was able to narrow down the designs that would provide users with the utmost convenience for their recurring payment processes.

IDEATION

How might we make recurring payments fast and simple?

Convenience was my main guide during ideation. I explored many different designs that would provide users with convenience while sticking to my design goals. Through various rounds of ideation, I was able to narrow down the designs that would provide users with the utmost convenience for their recurring payment processes.

IDEATION

How might we make recurring payments fast and simple?

Convenience was my main guide during ideation. I explored many different designs that would provide users with convenience while sticking to my design goals. Through various rounds of ideation, I was able to narrow down the designs that would provide users with the utmost convenience for their recurring payment processes.

VALIDATION

Measuring the intuitiveness of the new recurring payment system

I conducted usability testing with 5 users, all of whom currently use Venmo for recurring payments in order to evaluate how effectively the new designs would fit into their future payments. I specifically wanted to measure the intuitiveness of adding a saved payment and making a group recurring payment. During the usability tests, I had the users go through each of the flows to see how these new designs aligned to their payment goals.

👍 What went well:


  • 5 out of 5 participants felt confident in requesting a group recurring payment from their saved payments. The participants were able to get through the payment process with no challenges.

  • 5 out of 5 participants appreciated the convenience of saving a payment.

  • 5 out of 5 participants said they would use saved payments to complete their recurring payments.

  • 4 out of 5 participants expressed great interest in the notification messaging feature.

🔨 Areas of improvement:


  • 5 out of 5 participants felt confused when they were adding people to make a payment. The participants were puzzled by the number of steps needed to add multiple people to a payment. They felt that this made the process of adding a payment to be unintuitive.

  • 3 out of 5 participants struggled to understand whether or not their payment had been saved. They expected to see feedback confirming that their payment was saved.

  • 3 out of 5 participants expressed confusion with the navigation iconography. All 5 participants did appreciate the labeling in the navigation.

VALIDATION

Measuring the intuitiveness of the new recurring payment system

I conducted usability testing with 5 users, all of whom currently use Venmo for recurring payments in order to evaluate how effectively the new designs would fit into their future payments. I specifically wanted to measure the intuitiveness of adding a saved payment and making a group recurring payment. During the usability tests, I had the users go through each of the flows to see how these new designs aligned to their payment goals.

👍 What went well:


  • 5 out of 5 participants felt confident in requesting a group recurring payment from their saved payments. The participants were able to get through the payment process with no challenges.

  • 5 out of 5 participants appreciated the convenience of saving a payment.

  • 5 out of 5 participants said they would use saved payments to complete their recurring payments.

  • 4 out of 5 participants expressed great interest in the notification messaging feature.

🔨 Areas of improvement:


  • 5 out of 5 participants felt confused when they were adding people to make a payment. The participants were puzzled by the number of steps needed to add multiple people to a payment. They felt that this made the process of adding a payment to be unintuitive.

  • 3 out of 5 participants struggled to understand whether or not their payment had been saved. They expected to see feedback confirming that their payment was saved.

  • 3 out of 5 participants expressed confusion with the navigation iconography. All 5 participants did appreciate the labeling in the navigation.

VALIDATION

Measuring the intuitiveness of the new recurring payment system

I conducted usability testing with 5 users, all of whom currently use Venmo for recurring payments in order to evaluate how effectively the new designs would fit into their future payments. I specifically wanted to measure the intuitiveness of adding a saved payment and making a group recurring payment. During the usability tests, I had the users go through each of the flows to see how these new designs aligned to their payment goals.

👍 What went well:


  • 5 out of 5 participants felt confident in requesting a group recurring payment from their saved payments. The participants were able to get through the payment process with no challenges.

  • 5 out of 5 participants appreciated the convenience of saving a payment.

  • 5 out of 5 participants said they would use saved payments to complete their recurring payments.

  • 4 out of 5 participants expressed great interest in the notification messaging feature.

🔨 Areas of improvement:


  • 5 out of 5 participants felt confused when they were adding people to make a payment. The participants were puzzled by the number of steps needed to add multiple people to a payment. They felt that this made the process of adding a payment to be unintuitive.

  • 3 out of 5 participants struggled to understand whether or not their payment had been saved. They expected to see feedback confirming that their payment was saved.

  • 3 out of 5 participants expressed confusion with the navigation iconography. All 5 participants did appreciate the labeling in the navigation.

VALIDATION

Measuring the intuitiveness of the new recurring payment system

I conducted usability testing with 5 users, all of whom currently use Venmo for recurring payments in order to evaluate how effectively the new designs would fit into their future payments. I specifically wanted to measure the intuitiveness of adding a saved payment and making a group recurring payment. During the usability tests, I had the users go through each of the flows to see how these new designs aligned to their payment goals.

👍 What went well:


  • 5 out of 5 participants felt confident in requesting a group recurring payment from their saved payments. The participants were able to get through the payment process with no challenges.

  • 5 out of 5 participants appreciated the convenience of saving a payment.

  • 5 out of 5 participants said they would use saved payments to complete their recurring payments.

  • 4 out of 5 participants expressed great interest in the notification messaging feature.

🔨 Areas of improvement:


  • 5 out of 5 participants felt confused when they were adding people to make a payment. The participants were puzzled by the number of steps needed to add multiple people to a payment. They felt that this made the process of adding a payment to be unintuitive.

  • 3 out of 5 participants struggled to understand whether or not their payment had been saved. They expected to see feedback confirming that their payment was saved.

  • 3 out of 5 participants expressed confusion with the navigation iconography. All 5 participants did appreciate the labeling in the navigation.

ITERATION

Iterating after user feedback

Through usability testing I was able to identify three core usability issues. I decided to target the following core issues:

  1. Difficulty with adding multiple users to a payment

  1. Lack of saved payment feedback or confirmation

  1. Confusing navigation iconography

ITERATION

Iterating after user feedback

Through usability testing I was able to identify three core usability issues. I decided to target the following core issues:

  1. Difficulty with adding multiple users to a payment

  1. Lack of saved payment feedback or confirmation

  1. Confusing navigation iconography

ITERATION

Iterating after user feedback

Through usability testing I was able to identify three core usability issues. I decided to target the following core issues:

  1. Difficulty with adding multiple users to a payment

  1. Lack of saved payment feedback or confirmation

  1. Confusing navigation iconography

ITERATION

Iterating after user feedback

Through usability testing, I was able to identify three core usability issues. I decided to target the following core issues:

  1. Difficulty with adding multiple users to a payment

  1. Lack of saved payment feedback or confirmation

  1. Confusing navigation iconography

Adding multiple users to a payment


During usability testing, all 5 of the users found it challenging to add more than one person to a payment. The users expressed frustration and mentioned how counterintuitive it was to have to go back a previous screen in order to add more users to a payment. In my iteration, to keep the payment process simple and straightforward I decided to give the user the ability to add as many people to a payment, consecutively, before they were taken to the payment screen.

Adding multiple users to a payment


During usability testing, all 5 of the users found it challenging to add more than one person to a payment. The users expressed frustration and mentioned how counterintuitive it was to have to go back a previous screen in order to add more users to a payment. In my iteration, to keep the payment process simple and straightforward I decided to give the user the ability to add as many people to a payment, consecutively, before they were taken to the payment screen.

Adding multiple users to a payment


During usability testing, all 5 of the users found it challenging to add more than one person to a payment. The users expressed frustration and mentioned how counterintuitive it was to have to go back a previous screen in order to add more users to a payment. In my iteration, to keep the payment process simple and straightforward I decided to give the user the ability to add as many people to a payment, consecutively, before they were taken to the payment screen.

Adding multiple users to a payment


During usability testing, all 5 of the users found it challenging to add more than one person to a payment. The users expressed frustration and mentioned how counterintuitive it was to have to go back a previous screen in order to add more users to a payment. In my iteration, to keep the payment process simple and straightforward I decided to give the user the ability to add as many people to a payment, consecutively, before they were taken to the payment screen.

Saved payment confirmation

After initially requesting and saving a payment users were left unsure if their payment had been successfully saved. They expected to see a notification confirming the saved status of their payment. Users also felt that they did not have enough context to find where their saved payments were located. In my iteration, I introduced a confirmation screen so that users will know that their payment has been saved, on this screen I explained where in the app users can find their saved payments.

Saved payment confirmation

After initially requesting and saving a payment users were left unsure if their payment had been successfully saved. They expected to see a notification confirming the saved status of their payment. Users also felt that they did not have enough context to find where their saved payments were located. In my iteration, I introduced a confirmation screen so that users will know that their payment has been saved, on this screen I explained where in the app users can find their saved payments.

FINAL DESIGN

Creating convenience with the ease of saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

FINAL DESIGN

Creating convenience with the ease of saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

FINAL DESIGN

Creating convenience with the ease of saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

FINAL DESIGN

Creating convenience with the ease of saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

After some changes and a second round of usability testing, the new designs were extremely well-received by the participants. The participants were able to save a payment seamlessly with no confusion. Participants were delighted with how much more intuitive it was to add multiple people to a payment. They were also pleased to receive confirmation that their payment was saved and were clearly told where they could go to view their saved payments. One participant even mentioned how much more they liked the icon for the home screen because “it feels like home”.

MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

The steps I would take in order to implement the MVP are:

  1. Prioritizing the save payment toggle and saved payments tab

    The saved payment toggle and saved payments tab are essential to the saved payments process and thankfully require a much lower engineering effort since we are replacing similar components

  1. Introduce the 'add saved payment' button

    Located in the saved payments tab, users will be able to further streamline the already streamlined saved payments process. This will not require a large amount of engineering but will add more convenience to users.

  1. Saved payment management

    Users can view past saved payment transactions, and send both individual and bulk payment requests. This will further add convenience to the user but will ultimately require a higher engineering effort


MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

The steps I would take in order to implement the MVP are:

  1. Prioritizing the save payment toggle and saved payments tab

    The saved payment toggle and saved payments tab are essential to the saved payments process and thankfully require a much lower engineering effort since we are replacing similar components

  1. Introduce the 'add saved payment' button

    Located in the saved payments tab, users will be able to further streamline the already streamlined saved payments process. This will not require a large amount of engineering but will add more convenience to users.

  1. Saved payment management

    Users can view past saved payment transactions, and send both individual and bulk payment requests. This will further add convenience to the user but will ultimately require a higher engineering effort


MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

The steps I would take in order to implement the MVP are:

  1. Prioritizing the save payment toggle and saved payments tab

    The saved payment toggle and saved payments tab are essential to the saved payments process and thankfully require a much lower engineering effort since we are replacing similar components

  1. Introduce the 'add saved payment' button

    Located in the saved payments tab, users will be able to further streamline the already streamlined saved payments process. This will not require a large amount of engineering but will add more convenience to users.

  1. Saved payment management

    Users can view past saved payment transactions, and send both individual and bulk payment requests. This will further add convenience to the user but will ultimately require a higher engineering effort


MVP: PLAN OF ACTION

Prioritizing convenience with saved payments

The steps I would take in order to implement the MVP are:

  1. Prioritizing the save payment toggle and saved payments tab

    The saved payment toggle and saved payments tab are essential to the saved payments process and thankfully require a much lower engineering effort since we are replacing similar components

  1. Introduce the 'add saved payment' button

    Located in the saved payments tab, users will be able to further streamline the already streamlined saved payments process. This will not require a large amount of engineering but will add more convenience to users.

  1. Saved payment management

    Users can view past saved payment transactions, and send both individual and bulk payment requests. This will further add convenience to the user but will ultimately require a higher engineering effort


VISION

What if we were able to send messages instead of reminders?

Through user research interviews, I found that many users are not happy with the current Venmo payment reminders. Users mentioned their frustrations with only being able to send a maximum of one reminder to another user. This leads to irritated users and tensions over money. During usability testing, I was able to test a prototype for a proposed messaging system that would aim to create transparency between users for payments. 4 out of 5 users showed interest in having a messaging feature within Venmo. They believed that a messaging feature would be very useful to them in order to keep people accountable for completing payments.

REFLECTION

Key takeaways from this case study

This case study challenged me to find new problems to solve. Initially, I struggled to identify an issue that real users faced. I struggled with imposter syndrome, feeling that the issues I chose to focus on weren’t good enough. However, through the help of my mentor Jennifer Wong, and her PDF program, I learned to trust my design instincts and saw myself grow as a product designer. Before taking on this program, I was always apprehensive when sharing my designs and offering critiques in my university design courses. I have noticed a significant amount of growth in my ability to present my designs with confidence and better articulate my design decisions. I have also seen myself improve greatly at providing well thought out, helpful critiques to my peers.

Just keep swimming

As the saying goes, from the iconic Disney film, Finding Nemo, “just keep swimming”. Initially, when facing self-doubt I had to motivate myself to keep pushing forward. I found that even when you find yourself at a roadblock, you must continue the process. You can always go back and make changes but it’s important to keep going and stay consistent.

VISION

What if we were able to send messages instead of reminders?

Through user research interviews, I found that many users are not happy with the current Venmo payment reminders. Users mentioned their frustrations with only being able to send a maximum of one reminder to another user. This leads to irritated users and tensions over money. During usability testing, I was able to test a prototype for a proposed messaging system that would aim to create transparency between users for payments. 4 out of 5 users showed interest in having a messaging feature within Venmo. They believed that a messaging feature would be very useful to them in order to keep people accountable for completing payments.

REFLECTION

Key takeaways from this case study

This case study challenged me to find new problems to solve. Initially, I struggled to identify an issue that real users faced. I struggled with imposter syndrome, feeling that the issues I chose to focus on weren’t good enough. However, through the help of my mentor Jennifer Wong, and her PDF program, I learned to trust my design instincts and saw myself grow as a product designer. Before taking on this program, I was always apprehensive when sharing my designs and offering critiques in my university design courses. I have noticed a significant amount of growth in my ability to present my designs with confidence and better articulate my design decisions. I have also seen myself improve greatly at providing well thought out, helpful critiques to my peers.

Just keep swimming

As the saying goes, from the iconic Disney film, Finding Nemo, “just keep swimming”. Initially, when facing self-doubt I had to motivate myself to keep pushing forward. I found that even when you find yourself at a roadblock, you must continue the process. You can always go back and make changes but it’s important to keep going and stay consistent.

VISION

What if we were able to send messages instead of reminders?

Through user research interviews, I found that many users are not happy with the current Venmo payment reminders. Users mentioned their frustrations with only being able to send a maximum of one reminder to another user. This leads to irritated users and tensions over money. During usability testing, I was able to test a prototype for a proposed messaging system that would aim to create transparency between users for payments. 4 out of 5 users showed interest in having a messaging feature within Venmo. They believed that a messaging feature would be very useful to them in order to keep people accountable for completing payments.

REFLECTION

Key takeaways from this case study

This case study challenged me to find new problems to solve. Initially, I struggled to identify an issue that real users faced. I struggled with imposter syndrome, feeling that the issues I chose to focus on weren’t good enough. However, through the help of my mentor Jennifer Wong, and her PDF program, I learned to trust my design instincts and saw myself grow as a product designer. Before taking on this program, I was always apprehensive when sharing my designs and offering critiques in my university design courses. I have noticed a significant amount of growth in my ability to present my designs with confidence and better articulate my design decisions. I have also seen myself improve greatly at providing well thought out, helpful critiques to my peers.

Just keep swimming

As the saying goes, from the iconic Disney film, Finding Nemo, “just keep swimming”. Initially, when facing self-doubt I had to motivate myself to keep pushing forward. I found that even when you find yourself at a roadblock, you must continue the process. You can always go back and make changes but it’s important to keep going and stay consistent.

VISION

What if we were able to send messages instead of reminders?

Through user research interviews, I found that many users are not happy with the current Venmo payment reminders. Users mentioned their frustrations with only being able to send a maximum of one reminder to another user. This leads to irritated users and tensions over money. During usability testing, I was able to test a prototype for a proposed messaging system that would aim to create transparency between users for payments. 4 out of 5 users showed interest in having a messaging feature within Venmo. They believed that a messaging feature would be very useful to them in order to keep people accountable for completing payments.

REFLECTION

Key takeaways from this case study

This case study challenged me to find new problems to solve. Initially, I struggled to identify an issue that real users faced. I struggled with imposter syndrome, feeling that the issues I chose to focus on weren’t good enough. However, through the help of my mentor Jennifer Wong, and her PDF program, I learned to trust my design instincts and saw myself grow as a product designer. Before taking on this program, I was always apprehensive when sharing my designs and offering critiques in my university design courses. I have noticed a significant amount of growth in my ability to present my designs with confidence and better articulate my design decisions. I have also seen myself improve greatly at providing well thought out, helpful critiques to my peers.

Just keep swimming

As the saying goes, from the iconic Disney film, Finding Nemo, “just keep swimming”. Initially, when facing self-doubt I had to motivate myself to keep pushing forward. I found that even when you find yourself at a roadblock, you must continue the process. You can always go back and make changes but it’s important to keep going and stay consistent.